The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility

Abstract

This research examined the effect of native ads on consumer brand engagement – specifically, how source disclosure of ad sponsors affected consumers’ perceived ad deceptiveness as well as their attitude toward the company and the brand. It also explored the moderating role of website credibility. One hundred and ten college students in South Korea participated in the experimental study, which found that high source disclosure of ad sponsors positively affected perceived deceptiveness. The effect of source disclosure on perceived deceptiveness was moderated by website credibility. Perceived deceptiveness negatively affected consumers’ attitude toward the company and the brand. The mediating role of perceived deceptiveness between source disclosure and consumer brand engagement was confirmed only when website credibility was high. The paper discusses the theoretical and practical implications of the findings as well as suggestions for future research in this area.     

能源研发与内生经济增长

本文在内生经济增长理论的基础上,建立含能源研发的经济增长模型,借助动态优化的方法,分析能源研发对经济增长的关键作用。研究结果表明:能源研发活动具有规模收益递增的特点,对能源供应源的扩张具有特殊贡献,有助于经济摆脱能源的约束,实现可持续增长。     

电能质量分析仪示值误差的测量不确定度评定

电能质量分析仪是采用虚拟仪器技术和软测量技术的设计思想而研制的，既可以作为发电企业对厂内电能质量检测的重要设备，也可作为供电部门对配电网用户进行电能质量检测的重要设备，以监测配电网用户对电网电能造成的污染情况。因此，它的应用领域十分广阔。文章时电能质量分析仪的测量结果的不确定度分析过程进行了介绍。     

隐秘重负下的疯狂与毁灭——《雷雨》悲剧根源新探

关于《雷雨》的社会问题剧、伦理情爱悲剧、命运悲剧等等各种解释不一而足,但似乎都未触及悲剧的本质。品读、观赏这部剧的时候,实际上也是作者为我们抽丝剥茧,将秘密逐次揭开的过程。隐秘重负下的疯狂与毁灭或许成为《雷雨》悲剧的终极根源。     

浅谈公路中央分隔带排水设计

阐述了中央分隔带类型、分类以及排水不畅带来的危害,较全面地介绍了直线段和超高段中央分隔带排水设计。     

Flexibility at the Margin and Labor Market Volatility in OECD Countries*

We study the business‐cycle behavior of segmented labor markets with flexibility at the margin (e.g., just affecting fixed‐term contracts). We present a matching model with temporary and permanent jobs (i) where there is a gap in the firing costs associated with these types of jobs and (ii) where there are restrictions in the creation and duration of fixed‐term contracts. We show that a labor market with ``flexibility at the margin'' increases the unemployment volatility with respect to one that is fully regulated. This analysis yields new insights into the interpretation of the recent volatility changes witnessed in the OECD area.     

Vacancy posting, job separation and unemployment fluctuations

What is the relative importance of hiring and separation in driving unemployment fluctuations? This paper presents a framework to decompose the moments of unemployment and study the respective contributions of vacancy posting, a measure of firms’ hiring efforts, and separation. Separation accounts for about 40% of unemployment's variance, compared to 60% for vacancy posting, and contributes to about 60% of unemployment steepness asymmetry, the fact that unemployment increases faster than it decreases. Further, while vacancy posting is, on average, the most important contributor of unemployment fluctuations, the opposite is true around business cycle turning points, when separation is responsible for most of unemployment movements.     

大学生成长路径的机理溯源和引导措施探究

大学生成长路径不同,大学生成长发展也就表现出不同的特点。高校思想政治教育应更多关注大学生成长路径。要努力追溯成长路径的理论机理渊源,高校对大学生成长路径应推出相应的实践引导措施,促进大学生对成长路径的自觉选择和良性形成。     

南水北调中线水源地生态与经济系统动态分析——以汉中市为例

把生态与经济系统耦合类型划分为生态良好经济发达型、生态良好经济欠发达型、生态脆弱经济发达型、生态脆弱经济欠发达型四种。基于生态足迹理论,构建了生态资本效用指数、生态&经济协调指数,对南水北调工程水源地汉中市1990～2009年生态经济系统运行态势进行了动态分析。结果如下:生态资本供需变化较大:1993年以前为生态盈余,1994～2001年为基本持平,2002～2009年为轻度赤字;生态压力逐渐增大,由1990年的0.74提高到2009年的1.15;2009年的生态资本转换效用是1990年的1.82倍,同期生态与经济协同发展指数提高了2.01倍。研究表明,汉中市生态与经济系统目前属于生态良好经济欠发达型。据此,提出了生态资源经济化的路径与建议。     

浅议高校公共基础课程考试制度

近年来,教考分离制度作为高校考试工作改革,得到广泛实施。本文分析卷面考试两种制度的优势,阐述了教考分离制度更有利于实现高校考试功能,也指出弊端和实施注意点,对当前教考分离工作的实施具有一定的借鉴作用。